New Quechua Ad – We All Need Warmth (Video)

New Quechua Ad - We All Need Warmth

French sporting goods company Decathlon launched a new TV campaign for its mountain sports brand Quechua with this beautiful commercial titled ‘We All Need Warmth’.

The video, shot in Slovenia, was made by agency Fred & Farid and directed by Herve de Crecy and Francois Alaux. Best part – when you watch the making of video, you realize no CGI was used. Amazing!

Quechua – We all need warmth from Quechua TV on Vimeo.

QUECHUA / making of “WE ALL NEED WARMTH” from studio-ores on Vimeo.

via Fubiz