Pro Infirmis Get Closer Ad: Teddy Bear Hugs (Video)

Teddy Bear Hugs

Pro Infirmis is a Swiss organization that helps people with disabilities. For their new Get Closer ad, created by Jung von Matt/Limmat agency, they’ve conducted an experiment that involves a man, Fabian, dressed in a teddy bear costume giving out hugs on the street. Stick around ’til the end for the punchline.