Tesco Virtual Store In South Korean Subway (Video)

Tesco Homeplus

An award winning marketing campaign from Tesco ( Homeplus in South Korea) brings the store to super-busy Koreans during their commute, allowing them to shop with their smartphones.

They just need to scan QR codes on displayed virtual goods and add them to their basket.  The items are then delivered to their homes as soon as they are back. Great idea!